This denial of exploitation comes when names in the collection include Adobe Brick, Call of the Canyon, Arrowhead and Wild Horses. The collection has absolutely no connection to, nor was it inspired by, the Native American cultures.”
“The collection, including the visuals, product lineup, and naming, is inspired by art, outdoor music festivals, and the colours of the desert. There has been no credit or homage to the “tribes” it has referenced, with MAC in fact stating that, MAC cosmetics throughout the launch have made no reference to what has been assumed as the inspiration behind the collection. “It is the use of another culture or cultural symbols to support or justify one’s need for self-expression or sense of freedom. When outsiders are using aspects of culture however they see fit, the meaning behind them is slowly diluted and lost.”Īnd finally Akil Houston, PhD., defines cultural appropriation as, “cultural appropriation interferes with a community’s ability to define its own identity. “a way of using another culture in a way that delights our imagination, while making them the Other, and stripping them of their identity.” Cultural appropriation has been explained by Anna Akbari, PhD., as, The ad campaign has caused many to call MAC out for cultural appropriation.
Whilst this collections shades look beautiful for summer there has been an outcry at the tribal stereotype portrayed, with the collections artwork making a clear reference towards native american culture. Let your eyes escape reality in teal, cobalt, mandarin and charcoal, as free-spirited nails glisten in succulent tangerine and the perfect, buttery nude. Lose control in lips painted reckless shades of red and coral, or a flash of gold. MAC has unveiled its latest collection for summer 2016, MAC Vibe Tribe,
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